What’s the Difference Between Custom and Template Web Design?

Today’s digital world relies on a business’s website for its online presence. Whether you’re starting your own business or running a small business, or have an old and well established one, it is important to choose the right web design approach. There are two basic options available: custom web design or template web design. Both of them serve just one purpose to create a functional website but there are huge differences in the level of flexibility and the cost and the long-term benefits.

In this article, we’ll take a closer look at the differences between custom versus template web design, and advise you on making an informed decision that will help your site achieve the right balance.

1. What Is Custom Web Design?

Custom web design is a site built solely for a business by a designer to achieve the specific needs of the business. Working with a custom website design company allows you to create a website that’s designed for your brand. They customize according to your preferences and business requirements for the design, layout, features & functionality.

Key Features of Custom Web Design:

Unique Design – Everything from the website is hand crafted to fit the identity of the brand.

A custom built website usually scales with the business and adapts to future needs.

An Intuitive and Smooth Navigation Experience — With the personalized designs, the experience is intuitive and fluid in a way that’s unencumbered.

Professional website design company – The website is SEO Friendly.

Custom built – Custom built sites are fast, responsive, and client friendly.

Custom web design is for any business who need full control over every last detail of their website environmentally friendly when you are going to build your very custom website, we find that a lot of our customers liked to go on a more extremely intimate level and wanted to not only have everything on their website, build everything from scratch but they want to customize all the elements into their website.

2. What Is Template Web Design?

Web design using template is basically taking pre made themes or templates and turning them into a website. Thousands of ready to use templates to choose from are available on platforms like WordPress, Wix or Shopify to help businesses add their content and branding to.

Key Features of Template Web Design:

Existing theme or template – Use of a preDesigned or built layout.

Easy on Wallet – Templates are usually less expensive than custom web design packages.

They have time to test that website and everything in it and see if it works.

Some customization but the basic structure stays the same.

Outside of Domain Title and Search Keywords, both of these items could exist in other businesses, making them irrelevant to yours and thus making you make a significant investment to obtain a competitive edge.

If your target audience consists of small businesses, startups and individuals with tight budget or seeking a quick solution for a website, template web design is ideal for you.

4. Which Option Is Right for You?

Choose Custom Web Design If:

 You desire a brand identity that is reflected by a unique and professional looking website.

 You want advanced features, integration or a whole brand new platform built just for you.

 You want to scale your business and want a website that will grow with you.

You care about SEO, performance, and long term investments.

Choose Template Web Design If:

You want a simple, affordable website quickly.

Your budget is limited and you don’t want to go with advanced features.

 You are running a small business, blog, or portfolio with nil to only marginal customizations.

Web designs using both custom and templates have their own pros and cons. If you need a quick and cheap website, a template based website could suffice. Nevertheless, if you wish for a professional looking, scalable and high-performance website built to your brand, then investing in custom website design services is best.

Net Planet Digital is a custom web design and development agency specializing in enabling businesses to have a powerful online presence. We can help whether you need a custom built website or a professional website design company to realise your vision.

If you are looking for a unique looking website, look no further! If you have a custom web design request get in touch with us.